Brand Story: Biodance

September 4, 2025

In a world full of fleeting beauty trends, the K-beauty brand Biodance found its own rhythm, rooted in its core philosophy: Balance In Our Guidance ¹. This name, from which "Biodance" is derived, reflects the brand's commitment to nurturing the skin's natural balance and radiance through science-backed, results-driven skincare. Born from a personal journey of healing and a commitment to meticulous research, Biodance has quickly become a global sensation, proving that true beauty is rooted in a healthy, balanced skin barrier. If you've been curious about the brand behind the viral hydrogel mask, here's the full story.

How it started

The story of Biodance is deeply personal, beginning with its Chief Product Officer, Mihwa Kim. After suffering facial burns in a car accident in 2013, she spent countless hours studying the hydrocolloid patches that aided her recovery. This led her to a powerful realization: skincare could be more than a temporary fix; it could be a tool for restoration and healing. Her mission became to create a product that could deliver deep, visible results without irritating compromised skin. This personal quest led to the creation of the brand's now-famous innovation: the Bio-Collagen Real Deep Mask.

Meet the Leaders Behind the Brand

The success of Biodance is a testament to the powerful collaboration between two visionary leaders at the helm of its parent company, Beauty Selection (founded in 2020) ².

Biodance leaders

Mihwa Kim, Chief Product Officer: With a background in cosmetics distribution, Mihwa Kim is the heart of the brand. She is the mastermind behind Biodance's product development and is responsible for its unique, science-backed formulations. Her personal experience fuels the brand's mission to create skincare that is both effective and gentle.
Park Jae-hyun, CEO: With his expertise in business strategy and investment from his time in the IT and VC industries, Park Jae-hyun leads the company's business development and growth. His strategic vision and Mihwa Kim's product expertise form a seamless partnership that has propelled Biodance to a global stage.

What Makes Biodance Different?

Biodance distinguishes itself in a crowded market with a clear philosophy and a commitment to clinical efficacy. The brand's products are formulated with EWG-verified ingredients and are free from harsh chemicals like parabens, sulfates, and artificial fragrances, making them ideal for even the most sensitive skin. ³

Their flagship product, the Bio-Collagen Real Deep Mask, is the perfect example of their unique approach. Unlike a traditional sheet mask, this hydrogel mask is infused with ultra-low molecular collagen. The masks are essentially a concentrated ampoule that has been solidified into a jelly-like sheet. As you wear the mask, your skin's temperature and absorption process cause the hydrogel to gradually melt and transfer the active ingredients directly into your skin. As the skin absorbs the nutrients, the opaque hydrogel turns transparent, a visible demonstration that the ingredients have been fully delivered. This "dance" between the product and the skin is the core of their brand identity. ³, ⁴

The Hero Product and Beyond

While the Bio-Collagen Real Deep Mask put the brand on the map, Biodance has expanded its lineup with other innovative products ³:

Bio-Collagen Real Deep Mask: The star of the show. With its unique hydrogel technology, it's clinically proven to provide a 204% increase in skin moisture and an 83% decrease in pore size after a single use.
Other Masks: The brand offers a range of other hydrogel masks, including the Hydro Cera-nol Real Deep Mask for deep hydration and barrier support, and the Refreshing Sea Kelp Real Deep Mask for calming and soothing sensitive skin.
Skincare Essentials: Biodance's product line also includes creams and essences, such as the Skin-Glow Essence Cream, designed to complement their masks and provide long-lasting hydration.

Awards and Recognition

Biodance's commitment to quality has not gone unnoticed. The brand has earned significant recognition from both the industry and consumers. The intuitive experience of the "gel mask pack that becomes transparent as you sleep" was perfectly optimized for short-form content, leading to hundreds of millions of views on TikTok. This viral success became a stepping stone to rapidly expanding its market share on platforms like Amazon, Sephora, and Boots, even securing the #1 spot in the Beauty & Personal Care category during the Amazon Black Friday/Cyber Monday (BFCM) period. The Bio-Collagen Real Deep Mask has become a best-seller on Amazon, holding the No. 1 rank in the "Beauty & Personal Care" category in September 2024. Its viral success on social media platforms like TikTok, coupled with thousands of glowing reviews, has cemented its status as a must-have product for achieving a coveted "glass skin" look.⁵

The brand's clinical studies and a board of professional dermatologists who consult on its products further validate its efficacy, providing customers with a trusted, science-backed experience.

Biodance is more than just a skincare brand; it's a testament to the power of a personal journey transformed into a universal solution.