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K-Beauty Skincare Tips

  • Brand Story: ANUA

    by Kristine Oh
    Founded in 2019 by The Founders, a global brand incubator led by co-CEOs Lee Sunhyung and Lee Changjoo, Anua may be a relatively young brand, but i...

  • Is "Beauty Sleep" a Real Thing?

    by Kristine Oh
    We’ve all heard the phrase "beauty sleep." But is it just a fanciful notion, or is there actual science behind the idea that rest rejuvenates our s...

  • What Does pH-Balanced Mean? Why Does It Matter to My Skin?

    by Kristine Oh
    Remember pH test strips from your chemistry class? You dipped the strip into different solutions observing the colour change based on the acidity o...

  • Centella Asiatica vs Heartleaf

    by Kristine Oh
    Centella asiatica (Cica) and Houttuynia cordata (Heartleaf) have been used as traditional remedies in Asia for centuries. Their healing properties...

  • Brand Story: Purito Seoul

    by Kristine Oh
    Purito Seoul, is a contemporary Korean skincare brand dedicated to creating delightful, sensory experiences inspired by Korean ingredients, cultur...

  • Brand Story: numbuzin

    by Kristine Oh
    Launched in 2019 by Benow, a beauty startup founded in 2018, numbuzin is a Korean skincare brand that has quickly expanded its product line and be...

  • What is Sebum? Is Sebum Good or Bad?

    by Kristine Oh
    Is sebum all that bad? We've been led to believe that an oil-free existence is the holy grail of skincare. But is completely eradicating sebum from...

  • What is Heartleaf? Is it Good for My Skin?

    by Kristine Oh
    What is Heartleaf? Aloe vera and Cica have been popular ingredient for skin care products due to their soothing, hydrating, and calming effects. He...

  • What Are Some Alternatives to Retinol?

    by Kristine Oh
    We all know the benefits of retinol. Experts have been extolling the many positives of this vitamin A derivative, and those who use it religiously ...

  • Slugging

    by Kristine Oh
    We know—it sounds gross. You would think that the skincare world would agree upon a much more pleasant term for a practice that leaves your skin ha...

  • Why You Need to Take Care of Your Lips

    by Kristine Oh
    We talk a lot about skincare, but there’s often one part of your body that’s neglected. You use this part of your body day in, day out. For some, i...

  • Do LED Masks Work?

    by Kristine Oh
    No, it’s not something out of a sci-fi movie. The glowing masks you’ve been seeing all over Instagram and Tiktok are LED light masks, which have bl...