Brand Story: celimax
celimax, a Korean skincare brand, was established in 2019. It began as a small company and launched its first product, the Jiwoogae Heartleaf BHA Peeling Pad. Since then, it has grown into a global skincare brand, offering products designed to address various skin concerns worldwide. Absolvelab Co., Ltd. is the company that operates the celimax brand.
Product Development Through Customer Feedback
celimax emphasizes a development process that incorporates customer input. The brand states it conducts surveys and interviews with customers, having collected over 60,000 unique stories and opinions. This feedback is said to influence their product catalog and practices.
Focus on Long-Term Use
celimax's approach to product development focuses on creating items intended for consistent, long-term use. The brand indicates it prioritizes developing reliable skincare solutions over chasing fleeting trends or attempting to create short-lived "viral" formulas. They note a value for recurring customers, which they see as an indicator of product quality.
Customized Product Lines for Diverse Needs
celimax offers various skincare lines, each formulated to address specific skin types and concerns. The brand's philosophy is that a single formula cannot suit everyone, and thus they provide tailored options. Their products aim to provide dependable support for skin health.
Here are some of celimax's key product lines:
- Jiwoogae: This line includes the brand's initial product, the Heartleaf BHA Peeling Pad. It focuses on gentle exfoliation and refining skin texture, often using ingredients like Heartleaf and BHAs for concerns such as pores and blemishes. Cleansing pads are also part of this line.
- The Real Noni: Centered on Noni fruit extract, this line is designed for soothing, nourishing, and revitalizing the skin. Products in this range include ampoules, toners, and creams that provide hydration and offer anti-aging benefits.
- Derma Nature: This line emphasizes deep cleansing and pore care, with the Fresh Blackhead Jojoba Cleansing Oil being a notable product. It aims to remove impurities, blackheads, and excess sebum while helping to maintain the skin's moisture balance.
- Dual Barrier: Formulated for dry and sensitive skin, this line focuses on strengthening the skin's protective barrier. Its products, such as creamy toners and creams, contain ingredients like ceramides, hyaluronic acid, and panthenol to provide hydration and improve skin resilience.
- Cica Calming: Utilizing Centella Asiatica (Cica) extract, this line is dedicated to soothing, repairing, and hydrating sensitive or irritated skin. It often includes ampoule masks.
- The Vita-A Retinol Shot: This line offers targeted solutions with Retinol, addressing concerns such as skin tightening, fine lines, and overall skin texture improvement.
Ready to experience Celimax's customer-crafted skincare solutions? Explore the full range of Celimax products and find the perfect fit for your skin's unique needs.
