Brand Story: Dr.Althea

March 27, 2025

Dr. Althea is a prominent Korean beauty brand by The PureLab, specializing in multi-care products designed with sensitive skin in mind. The brand is recognized for its effective formulations and elegant, sophisticated packaging.

Since its establishment in 2014, Dr. Althea has experienced rapid growth, gaining recognition for its diverse range of skincare and makeup products. The brand achieved significant success both domestically in South Korea and internationally with its popular Aurora Cover Cushion series. In 2019, Dr. Althea expanded its offerings by launching the PRO LAB series, a line of low-irritant skincare products, further broadening its portfolio from basic makeup to comprehensive skincare solutions.

Sustainability and Ethical Beauty

Dr. Althea is committed to environmental protection, reflecting the growing global consumer trend towards eco-friendliness and sustainability. This commitment is demonstrated through the introduction of improved packaging and recyclable materials, as well as the active implementation of environmentally friendly production methods to minimize the environmental impact of their manufacturing processes. Dr. Althea aims to strengthen its position as a sustainable beauty brand by expanding the use of eco-friendly raw materials and adopting innovative technologies in the future.

Core Brand Philosophy: Pure, Natural, and Effective

Dr. Althea's philosophy revolves around creating skin-friendly products using safe, natural, and pure ingredients. Rooted in South Korea's beauty innovation, the brand utilizes rigorous research and development to create products that prioritize skin health and embody the purity of nature

Science-Backed Formulations

Dr. Althea's products are developed through collaboration with dermatologists and cosmetic researchers, ensuring scientifically proven solutions that effectively address skin concerns. This commitment to research guarantees that customers receive products that deliver real results.

Explore Dr. Althea's Best-Sellers

Product Range and Key Features

Diverse Product Line: Dr. Althea offers a wide range of products, including cleansers, serums, creams, masks, and makeup items like the renowned Aurora Cover Cushion series.
Emphasis on Natural Ingredients: The brand prioritizes the use of natural and pure ingredients.
Low-Irritant Formulations: The PRO LAB series caters to sensitive skin, offering gentle yet effective solutions.
Vegan Friendly: The brand is known for producing many vegan friendly products.
Global Expansion: Dr. Althea is actively expanding its global presence, with growing interest from markets in Russia and Japan.

Discover the elegance and effectiveness of Dr. Althea and elevate your skincare routine with scientifically formulated, eco-conscious beauty.